If you own or work with a nonprofit, you might be thinking, “Are ad grants really worth it? Is it really that important for MY nonprofit?

We’re going to give you 19 reasons to say YES to the Google Ad Grant and absolutely start using it ASAP:

1. Free Advertising: Google Ad Grants provides nonprofits with up to $10,000 per month in free Google Ads credits to spend on promoting their cause.
   
   

2. Increase Visibility: Nonprofits can reach a broader audience by showing up on Google search results when people search for relevant keywords related to their mission.
   
   

3. Targeted Reach: Google Ads allows nonprofits to target specific geographic locations, demographics, and interests, helping them reach the right people at the right time.
   
   

4. Raise Awareness: The Google Ad Grant enables nonprofits to raise awareness about their mission, services, and programs, even with a limited marketing budget.
   
   

5. Drive Traffic: Ads can drive more traffic to your nonprofit’s website, increasing the number of visitors and potential supporters, donors, or volunteers.
   
   

6. Improve Donations: Ads promoting donation pages or fundraising campaigns can directly lead to more contributions and financial support for your nonprofit.
   
   

7. Promote Events: Use Google Ads to highlight upcoming fundraising events, awareness campaigns, or volunteer opportunities.

Increase Sign-Ups: Nonprofits can drive sign-ups for newsletters, advocacy actions, and other calls to action that help engage their supporters.

8. Trackable Results: Google Ads provides detailed analytics and tracking, so nonprofits can measure the effectiveness of their ads and adjust strategies in real time.
   
   

9. Cost-Effective Marketing: Since the Google Ad Grant covers most of your advertising costs, nonprofits can achieve a significant return on investment with no out-of-pocket expense.
   
   

10. To Focus on Donation Conversion on Your Website: There’s nothing like trackable results to get you to focus on what is really working on your website and what is NOT working. At the end of the day, your site needs to convert visitors into donations and the google ad grant helps you to focus on that conversion and improve it every day.
    
    

11. Support Online Campaigns: Google Ads is great for promoting online petitions, awareness campaigns, or advocacy efforts that require wide-reaching visibility.
    
    

12. No Minimum Spend: Unlike traditional advertising, Google Ad Grants allows nonprofits to set their own budget and still benefit from the grant, with no requirement to spend the full $10,000.
    
    

13. SEO Boost: Google Ads can complement your search engine optimization (SEO) efforts, helping your nonprofit rank higher in search results and gain organic visibility.
    
    

14. Reputation Management: Nonprofits can use Google Ads to maintain a positive online reputation by appearing in search results and controlling their narrative.
    
    

15. Engage New Audiences: With the ability to target specific keywords, Google Ads helps nonprofits engage new audiences who may not be familiar with their cause.
    
    

16. Maximize Marketing Efficiency: The Google Ad Grant enables nonprofits to allocate marketing resources efficiently, focusing on high-impact campaigns rather than expensive traditional advertising.
    
    

17. Competitor Advantage: Many nonprofits don’t utilize the Google Ad Grant, meaning that those who do can gain a competitive edge in reaching potential supporters and donors.
    
    

18. Google’s Credibility: Associating your nonprofit with Google can enhance its credibility and trustworthiness among supporters, donors, and volunteers.
    
    

19. Data is King: By gathering free data, you learn more about your potential donors. You learn how they act and what makes them take action. Any time you can get free data on your customer you have to take advantage of it. These findings will project your nonprofit forward like you can't even imagine.
    
    

By utilizing the Google Ad Grant, nonprofits can leverage powerful digital marketing tools to further their mission while maximizing the impact of their limited resources.

Now go and read why you should hire an expert and not do it on your own right here:

https://scaleyourcause.com/7-reasons-to-hire-google-ad-grant-specialist